Eisenbart, Barbara
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Barbara Eisenbart
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- PublikationCase Study «Derma2go»(edition gesowip, 2020) Eisenbart, Barbara; Verkuil, Arie Hans; Meyer, Rolf; Aeschbacher, Marc [in: Start-ups. Aktuelle Case Studies für den Unterricht]04A - Beitrag Sammelband
- PublikationComputer supported collaborative work - teaching transformative technology and participation(IATED Academy, 2019) Kirch, Johannes; Eisenbart, Barbara; Wiesner, Heike [in: INTED2019 Proceedings. 13th International Technology, Education and Development Conference]The need for well-educated graduates as entrepreneurs of the future or with respect to transformative technology and digitalization calls for new learning formats. Our paper shows how two learning courses on teaching transformative technology and participation in undergraduate as well as graduate education have been developed, tested and evaluated. The two courses both incorporate co-creation and participative involvement, as well as real-life scenarios and a transparent feedback and documentation environment (wiki). Diversity and gender participation were supported through practical team experience, reflection loops, discussion about unconscious biases, as well as gender-wise correctly formulated teaching material and both female and male role models. In the following paper both courses will be contrasted with each other regarding overview on technology content and process, project work and didactics. Differences, as well as similarities, are shown and peculiarities are pointed out and discussed. The positive04B - Beitrag Konferenzschrift
- PublikationConnecting the dots. Effectuation and lean startup(2019) Hinz, Andreas; Eisenbart, Barbara; Belgiawan, Prawira Fajarindra; Mayangsari, Lidia; Wasesa, Meditya; Windasari, Nila Armelia; Wulansari, Amilia; Aprianingsih, Atik; Aprilianty, Fitri [in: Proceeding book of The 4th international Conference on Management in Emerging Markets (ICMEM) 2019 and The 11th Indonesia International Conference on Innovation, Entrepreneurship and Small Business (IICIES)]Accelerated progress in digitalization calls for more entrepreneurial thinking and venturing in an uncertain and fast changing environment. This applies not only to startups but also to established companies. In both cases, entrepreneurial thinking and behavior helps to develop future business opportunities with benefits for new products and business model innovation. Entrepreneurial teachings such as effectuation and the lean startup methodology have significantly improved the tool kit for entrepreneurs in recent years. This paper seeks to combine these two research streams in order to examine how additional insights can be gained in practice at the example of an integrated e-healthcare system in Switzerland. In times of ageing societies where rising health care costs are met by limited resources, digitalized processes can reap significant benefits. Developing digitalized diagnostic solutions – with the help of entrepreneurial effectuation and the lean startup methodology – will enable cost-efficient hom04B - Beitrag Konferenzschrift
- PublikationEqualdigitalent - Fostering entrepreneurship and digital skills under diversity aspects(IATED Academy, 2019) Kirch, Johannes; Eisenbart, Barbara; Gómez Chova, Luis; López Martínez, Agustín; Candel Torres, Ignacio [in: EDULEARN19 Proceedings]Teaching entrepreneurship is an important mission of academic education. The digital age calls for digital skills of potential entrepreneurs. The potential of especially female entrepreneurs need to be exploited. To develop an ability to deal with entrepreneurial opportunities requires a transformation of didactics, pedagogy, and the university context. The EqualDigitalent initiative drafted and tested a master curriculum to foster entrepreneurship and digital skills in academic education under diversity aspects. Results of a four-step learning evaluation process are provided as well as improvement opportunities and learnings are derived. A distinct focus of this paper is to show comprehensive results and indications for possible adaptions of the overall master curriculum. For example, group projects increased students' ICT skills as well as their ability to work in heterogeneous work. Starting points for similar initiatives and future research directions are deduced.04B - Beitrag Konferenzschrift
- PublikationEffectuation und Lean Startup Methode - Analyserahmen und empirische Überprüfung anhand eines E-Healthcare Systems(edition gesowip, 2019) Eisenbart, Barbara; Hinz, Andreas; Verkuil, Arie Hans; Hinkelmann, Knut; Aeschbacher, Marc [in: Digitalisierung und andere Innovationsformen im Management]Dieser Artikel baut auf zwei Forschungsschwerpunkten auf, die in der Entrepreneurship-Literatur von hoher Bedeutung und Popularität sind - Effectuation und die Lean Startup Methode. Beide Ansätze können sowohl bei der Entwicklungunternehmerischer Chancen wie auch als Methoden unternehmerischen Handelnseingesetzt werden. Die übergeordnete Forschungsfrage lautet deshalb: Wie können Effectuation und der Lean Startup Ansatz konzeptionell kombiniert werden, um unternehmerisches Venturing sowohl für Startups wie auch in etablierten Unternehmen zu unterstützen? Die Auswertung unserer Interviews deuten eindeutig darauf hin, dass Effectuation mit dem Lean Startup Ansatz in Verbindung gesetzt werden kann. Die drei diskutierten Konzeptpaare können unternehmerisches Venturing methodisch unterstützen.04A - Beitrag Sammelband
- PublikationGründen Frauen anders?(Katholische Sozialakademie Österreichs, 2019) Eisenbart, Barbara [in: ksœ Dossier]Das Geschäftsmodell ist zentral. Unternehmerischer Erfolg ist nicht geschlechtsspezifisch. Immer mehr Personen gründen in Teilzeit als Sidepreneur.01B - Beitrag in Magazin oder Zeitung
- PublikationBridging the digital gender skill-bias: progress and drawbacks(2019) Eisenbart, Barbara; Grisold, Andrea; Wiesner, HeikeTaking a theoretical focus of feminist economics, this paper combines an interdisciplinary approach and a heterodox one to the practical question of curriculum development. Within the Erasmus+ funded project to define a Master program "Gender Quality in Digital Entrepreneurship" the project developed and partly tested an innovative and inclusive master program curriculum, applying innovative gender mainstreaming approaches to equally enable female and male students to deal with digital entrepreneurial challenges. However, to raise attentiveness for the hidden dimensions of gendered structures, or to elaborate solutions to overcome gender inequalities, is still a challenge and an obstacle in paving the way towards a higher participation rate of women in tapping digital business opportunities.06 - Präsentation
- PublikationCurriculum Design and Innovation - Teaching Digital Innovation and Technology(IATED Academy, 2019) Eisenbart, Barbara; Kirch, Johannes; Gómez Chova, Luis; López Martínez, Augustín; Candel Torres, Ignacio [in: INTED2019 Proceedings]Since information is increasingly digitalized, digital innovation combines a physical solution with a digital aspect. The concept of digital innovation includes three types of innovation – product and process innovation as well as business model innovation. Our paper shows how students developed innovative solutions for real-life business problems through applying technologies of Augmented Reality (AR) or Virtual Reality (VR) in a Master course on digital innovation. Contributions explored the possible role of these digital technologies and developed new types of business solutions, which were evaluated regarding innovativeness and usefulness. For the project work, diverse student teams were built considering a mixture of nationality, gender, age, and educational background in order to foster different perspectives and enhance team results. Concluding our paper, results of a four-step learning evaluation process and its learnings are shown. Possible course adaptions and future research directions are discus04B - Beitrag Konferenzschrift
- PublikationTeaching entrepreneurship, digitalization, leadership, and gender at the same time - How a new learning approach integrates all four perspectives(IATED, 2018) Kirch, Johannes; Eisenbart, Barbara [in: ICERI2018 Proceedings]The developed master course “Digital Entrepreneurship and Leadership” (DBML) is based on three of five established core competencies for high potentials in a digital environment - interpersonal and strategic skills as well as citizenship behaviour. It combines modern teaching methods such as a “Digital Safari” with a distinct gender approach to tap current entrepreneurial gender imbalances. This paper illustrates the overall curriculum structure and different learning methods. Furthermore, the developed four-step learning evaluation process is shown, and evaluation results are discussed. The comprehensive learning design prepares future leaders for entrepreneurial activities in three different ways – whether dealing with startups (source of innovation, partnership), being intrapreneurs in larger corporations, or starting or participating in new ventures. The multi-method teaching approach promotes leadership capabilities and gender balance for the digital transformation.04B - Beitrag Konferenzschrift